Web Site Designers, Website Services in Woking Guildford Farnborough Basingstoke Camberley Surrey London UK

<body> <h1>Web Site Designers  in Woking Guildford Farnborough Basingstoke Camberley Surrey London UK</h1> <p>Whether you are just starting out with your first venture toward having a web presence, or you are already well established, Mitchells Online can provide a service that will give you great results. Our Services range from simply designing your web pages so that you may host them on your own site or ISP, through to completely designing, hosting, maintaining and promoting your site to the internet community.</p> <h2>Our Services include, but are not limited to: </h2> <ul> <li>Develop & Design New Web Sites or taking over & managing existing Web Sites </li> <li>Logo's & Graphic Design </li> <li>Animations, in Macromedia Flash (SWF), Animated GIF </li> <li>Streaming Media Sites </li> <li>Developing Database Driven Sites (MySQL, .ASP) </li> <li>Shopping Cart Enabled Sites </li> <li>Keyword & Copy Research & Development </li> <li>Targeted Entry Pages </li> <li>Ongoing Search Engine Positioning </li> <li>Online Database Hosting </li> </ul> <p>A well designed website will capture the "eyeballs"  and stimulate a direct response. Its a serious business and should be taken just as seriously as all other aspects of the marketing mix.</p> <p>Plain text based webs are boring, but overly rich websites will take too long to load, causing the visitors to "click-off" elsewhere!  We try to strike the perfect balance with our work.</p> <p>We provide a complete digital photography and image manipulation service...  We can also design and include <a target="_blank" href="editorial/glossary.asp#flash"> "Flash" </a> animations for your site.</p> <p>We will work closely with you to define your marketing messages, and then translate them into a focused site that will drive business. Our aim is to consult with you to make your internet presence fully integrated into your day-to-day business.</p> <p>Another very important facet of new media marketing today is to think CROSS-MEDIA.  What does this mean? Well... how many companies today use one process and set of images & design for advertising, another for direct mail, and then a completely different set for their web activities? </p> <p>Its all about INTEGRATED marketing; that's doing the design work once, then re-using it across all your media output.</p> <p>A business <a target="_blank" href="editorial/glossary.asp#web site"> web site</a> can vary in complexity from very simple to extremely sophisticated, complex and large. The nature and size of the site depend largely on what business need the site addresses.  </p> <h2>The Process...</h2> <p>When assessing and planning to add a web site to your business, you first need to fully understand why you are doing it, and what the requirements are. Are you putting up a site to provide free information? or do you want your site to be a whole new aspect to your business?</p> <h2>Class 1</h2> <p>Simple low-cost sites can be like static pages, and no more effective than the sign above the door of a shop in that its only seen by the people who pass by, and it conveys a basic, static piece of information. </p> <h2>Class 2</h2> <p>Larger sites can be compared to a company brochure, containing information about the products and services a company offers, with contact details and a photographs or illustrations.  At the upper end of the scale these sites may include programmed pages (java,vbscript) and may have dynamic content served-up from a database (.ASP, MySQL)</p> <h2>Class 3</h2> <p>Sophisticated sites are more interactive, and are often linked to databases allowing the visitor to search for information and get presented with unique pages of information drawn from database reports. </p> <p>These sites may be constantly updated and also may allow visitors to buy goods and execute transactions over the internet. </p> <p>Another advantage of database driven websites is that they can be driven from an editorial system, where he content on the site can be input by operators who don't need to understand the ins-and-outs of web design. All the design elements on the website come from templates, or style-sheets, the content comes from a database.</p> <h2>Cost of a Web Site </h2> <p>A Class 1 website is very low cost. These sites cost around £4-500 to author, and anything from free to around £300 per year to maintain. You get out of these sites what you put in...  They really are like the sign above a shop doorway. Without ongoing promotion, they will probably receive few visitors if any at all. </p> <p>The goal is to get "spontaneous" visits.  Typically most Class 1 Web pages only get visited by those who have been told by word-of-mouth or in writing that the <a target="_blank" href="editorial/glossary.asp#URL"> URL</a> exists. What would be more desirable would be for the visitor to the site to get to the site because they were searching for information of for suppliers and they arrived at your site as a result of that search.. that's true the power of the web! But it won't work that way for your website without some effort, and possibly some expense. See the section on <a href="#Web Site Promotion">Web Site Promotion</a> to learn more.</p> <p>A Class 2 site is bigger, it will have many pages and it will most likely contain photography and illustrations, probably with forms that can be filled-out to request further information.  These sites vary in production cost from  around £1000 to £5000, depending on the number of pages, photos and illustrations.  With this type of site, the ongoing costs will not really be much more than a Class 1 site, but there will be hidden costs to keep the content on the site up-to date and relevant. Plus with the larger investment in the Class 2 site, it is quite important to invest in <a href="#Web Site Promotion">Web Site Promotion</a>.</p> <p> A Class 3 Site is a serious and probably costly undertaking. These sites often demand a full time <a target="_blank" href="editorial/glossary.asp#Webmaster"> Webmaster</a>. If the site is the business, the entire staff and development of the site is generally done in-house. If the is more of an online diversification of an existing business, often the bulk of the work is done by outside contractors and a small team in-house does the day to day running and maintenance. There is no easy budgeting for Class 3 sites, the scope and scale of these sites is very difficult to classify, and the skills require to implement and maintain them run from Database design, through creative, photography, illustration, database programming, networking, java script design, visual basic and so-on. </p> <h2><a name="Web Site Promotion">Web Site Promotion</a></h2> <p>A whole book could be dedicated to this subject. Is it a Science or an art?.. probably both! </p> <p>Remember the earlier analogy to a simple website being like the sign above a shop door? The only ones who see it are those who know where to go or who happen to be walking past. To get traffic or "<a target="_blank" href="editorial/glossary.asp#Hit Counter">hits</a>" on your site you need to make it easy to find.</p> <p>One way is to advertise your <a target="_blank" href="editorial/glossary.asp#URL"> URL</a> in other media such as newspapers, magazines, radio or TV. This way you can say "here I am, but this media is too expensive to tell you the whole story so visit my web site at..."</p> <p>Clearly this is fine if you have a big budget for advertising, and you've chosen your media well. But lets face it, that's not using the web to its full and truly awesome potential.</p> <p>The real power of the web is the way it can present almost anyone, anywhere  in the world with access to a computer with a way of getting to your site by simply typing in a few key words which suggest what they're looking for. This is where the <a target="_blank" href="editorial/glossary.asp#search engine"> Search Engines</a> and <a target="_blank" href="editorial/glossary.asp#web directory"> Directories</a> come onto the scene.</p> <p>The paper based equivalent to these are the Yellow Pages and other business directories. Here you look up what service or product you want, and you are presented with a list of suppliers.</p> <p>There are thousands of search engines and web directories out there, but there are a few big important ones.  The task you have is to get your site listed in these Engines and directories, so that when people type in their search keywords, your site gets presented to them.</p> <p>  <strong>[services/Includes/__about_mitchells_keywords.htm]</strong><strong>[services/Includes/__hidden page footer links.htm]</strong><div align="center"> <p><a href="glossary.htm">Glossary of Web Terms</a><br></p>   <table border="0" width="138" id="table8" cellpadding="0" cellspacing="0"> <tr> <td height="6"> <img border="0" src="services/Includes/images/new-menu-top.gif" width="136" height="11"></td> </tr> <tr> <td align="center" height="20" background="services/Includes/images/new-menu-header.gif"><b> <font color="#FFFFFF">Useful Links</font></b></td> </tr> <tr> <td align="center" height="23" background="services/Includes/images/new-menu-middle.gif"><a target="_blank" href="http://www.symantec.com/avcenter/">Symantec </a><br> <a target="_blank" href="http://www.symantec.com/avcenter/">Virus Alerts</a></td> </tr> <tr> <td align="center" height="33" background="services/Includes/images/new-menu-middle.gif"><a target="_blank" href="http://www.bcentral.co.uk">Microsoft for Small Business</a></td> </tr> <tr> <td align="center" height="32" background="services/Includes/images/new-menu-middle.gif"> <a target="_blank" href="http://www.safer-networking.org">Spybot Spyware Remover</a></td> </tr> <tr> <td width="138" align="center" height="29" background="services/Includes/images/new-menu-middle.gif"> <a target="_blank" href="http://www.bsa.org/uk/">Software - are you legal?</a></td> </tr> <tr> <td width="138"> <img border="0" src="services/Includes/images/new-menu-bottom.gif" width="136" height="17"></td> </tr> <tr> <td align="center" height="73"> <br> <img border="0" src="services/Includes/images/symantec.gif" width="109" height="25"><br>  <p> <OBJECT CLASSID="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" CODEBASE="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=5,0,0,0" ID="mad" WIDTH="121" HEIGHT="82"> <PARAM NAME=movie VALUE="services/Includes/mad.swf"> <PARAM NAME=quality VALUE=high> <PARAM NAME=bgcolor VALUE=#ffffff> <EMBED SRC="services/Includes/mad.swf" QUALITY=high BGCOLOR=#ffffff WIDTH="121" HEIGHT="82" TYPE="application/x-shockwave-flash" PLUGINSPAGE="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"> </EMBED> </OBJECT> </p> <p> <a target="_blank" href="http://www.ukwda.org"> <img border="0" src="services/Includes/images/ukwda.gif" width="110" height="42" align="center" alt="The UK Web Developers Associateion"></a></p></td> </tr> </table> </div> <p> </p> </body>